August 23, 2012
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THE PERFUME MAGAZINE LOGO & BANNER
Perfume Magazine Brand Consultant: Tim Girvin
Our logo was created by GIRVIN | Strategic Branding, based in Seattle, NYC, and Tokyo. This is a specially built font that their design team created exclusively for Perfume Magazine. It is a custom cutting, redrawn and founded on a type design originated in 1798 by Giambattista Bodoni, drawn from the archives of Firmin Didot, an exemplar of luxurious design principles for hundreds of years. GIRVIN's team built the "fume" trail, as well as composited the arrangement of the bottles as part of the branding strategy.
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BREAKING NEWS:
The Perfume Magazine WILL REPORT LIVE from Pitti Fragranze in Florence Italy and will be posting an update on the main page of the Magazine on late Friday and Saturday, September 14 & 15th, featuring the latest news of the Robert Piquet Parfums Pacific Collection.
Be the first to read about our impressions and see images from the event!
Fragrance house Robert Piguet Parfums recently hosted its first-ever launch event in Asia to fete its long standing line and introduced its upcoming Pacific Collection, which was created exclusively to the Asian Pacific market featuring three new exciting scents:
"Blossom", "Chai" and "Jeunesse".
Hosted at Hong Kong's ultra-luxe department store Lane Crawford, the Parisian-themed event was attended by the retailer’s top VIP shoppers.
CEO Joe Garces at Hong Kong's lux department store, Lane Crawford, premiering the international new trio of scents.
Above Photo Credit:
Cosmetic World/Beauty Fashion Magazine
Aurelien Guichard
Photo: Raphaella Barkley; TPM
The scent has an audacious air, inspired by the original iconic Fracas. Petit Fracas is fresh, youthful and feminine, with a playful innocence. Flirtatious and charming, Petit Fracas opens with notes of fresh citrus and pear. At the heart of the scent is a floral with a vintage edge: tuberose and white flowers.
Sophisticated, with a touch of whimsy, the base is underscored by the elegance of musk and sandalwood sprinkled with a touch of chocolate.
Elegant and enchanting, but not too serious, Petit Fracas is a chic floral bouquet, perfect for flirty fashionistas or fashionistas at heart.
The fragrance was created by Aurelien Guichard.
“This is the first time that Piguet has been introduced in Asia—with a line specifically designed for and inspired by Asian Pacific consumers and culture,” said Joe Garces, the brand’s president and CEO.
The Pacific Collection de Robert Piguet, is a trio of scents inspired by the lush beauty of the Pacific, according to Joe Garces. Blossom, Chai and Jeunesse were each created by Givaudan’s Aurelien Guichard. The 100-ml eau de parfum sprays will retail for $150.00, and will arrive stateside at Bergdorf Goodman.
Blossom ~ featuring orange, neroli, orange blossom,bitter orange leaves and musk.
Chai ~ with bergamot leaves, orange blossom, white tea, honey and yerbamate.
Jeunesse ~ the notes include blackcurrant, raspberries, pomegranate and musk.
EXCLUSIVE:
Robert Piguet to
debut new fragrance,
Petit Fracas
this September!
Robert Piguet will launch their brand new fragrance, Petit Fracas at the international fragrance show, Pitti Fragranze in Florence, Italy on September 14, 2012.