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Co-Founder, creator and artist of A Dozen Roses, Sandy Cataldo, signing bottles
Masterpieces of Artistic Perfumery
4th edition, March 29 - April 1, 2012
Palazzo La Permanente
Milan, Italy
Thanks to our friends at Extrait, The Perfume Magazine will be presenting a live stream from the event in Milan, Italy on our Facebook page.
For the first time in Italy, the leading event of Artistic Perfumery, now in its fourth edition, will have a dedicated web-tv channel in Live Streaming, so that the entire perfume community may attend in virtual real-time for the four days of the exhibition. Think of it as a last-generation VIP Pass for the world of the excellence of Niche Perfumery, thanks to the joint-venture between Esxence and Extrait, which will guarantee a worldwide visibility to the event and to all of the brands that will take part in it.
The initiative represents an answer to the global success, which every year meets great approvals by the sector, for the interest of both exhibiting brands and operators, among whom are buyers, retailers and journalists that by their very confirm with their presence the potential of an ever-growing niche market.
Check out these great videos from last years event! The Perfume Magazine will be covering this exciting event and bringing to you, our readers, all the latest in perfumery from Milan and the globe.
In real time, Extrait's cameras will lead the audience directly into the core of the event; presenting interviews with internationally renowned perfumers, prestigious brands, experts and industry professionals.
The object of the filming will be the interviews to the protagonists of the exhibition, among whom are brand owners and noses, the "main actors" of the Milan festival who will enjoy a worlwide visibility, and much more.
Also included will be overviews on special events such as the roundtable discussions, lectures and workshops dedicated to enriching the goal of Esxence.
What makes Esxence so special?
A rich brand list. An international approach that places Esxence squarely within the framework of must-attend appointments for all of this perfumed community’s professionals and aficionados. The unmistakeable texture with a new graphic look. A packed calendar of meetings, workshops and round tables. A community that is growing and gaining in competence. A network of excellence in an event where the undisputed stars are the noses and master perfumers, experts and scholars and the leading perfume houses, gathering for the first time in a unique atmosphere, that is also open to the public.
All of this and more will be found at Esxence, offering an opportunity for pleasant escapism into a world of art and personal care.
The fourth edition launches an extremely reassuring message: the market for artistic perfumery comes out confirmed – regardless of the economically unfavourable climate – as a constantly growing sector that guarantees a clear return on investment, a business system with a built-in guarantee.
There are all the makings of the fourth edition of Esxence, which proposes a first rich and prestigious brands list, a confirmation of the success of the initiative. The Technical Committee has kept the high quality and rigour levels in the selection of these first exhibitors. Esxence's evaluation criteria made Esxence an international appointment which meets the expectations of the people who want to visit the leading perfumery houses' event.
ACCA KAPPA | ABATON TOP BUSINESS NICHE | ABSOLUMENT ABSINTHE
ACQUA REALE | AEDES DE VENUSTAS | ALTERNA PROFESSIONAL HAIRCARE
ANTONIO VISCONTI | AQUA DI PONZA | BEAUTY BY CLINICA IVO PITANGUY
BLOOD CONCEPT | BOTTEGA DEL PROFUMO | BRUNO ACAMPORA PROFUMI
CALÈ FRAGRANZE D'AUTORE | CARLA FRACCI | CARTHUSIA, I PROFUMI DI CAPRI
CASTLE FORBES | CERCHI NELL'ACQUA | CLIVE CHRISTIAN
CREED | DORIN | DR. GRITTI | FLEUR DE CAFE | FRAGONARD
FY FAUCOGNEY | GAMILA SECRET | GIANNA ROSE ATELIER